Hello, I am Ella.

I am a Senior Interaction Designer based in New York City, currently working remotely for SF based consulting firm Propelland, where I lead teams to craft breakthrough strategies, experiences, and products.


Ella is an accomplished Product Designer with 8+ years in the design field, specializing in digital products for the last 5 years. Her unique background in architecture informs her holistic approach to complex design challenges.

Here's what sets Ella apart:

Leadership & Management
Proven experience leading cross-functional teams, managing project sprints, and driving end-to-end design experiences to fruition.

Stakeholder Engagement
Skilled in navigating stakeholder/client relationships, managing expectations, and delivering projects with excellence.

Multilingual Communicator
Fluent in the languages of design, development, and strategy, enhancing team synergy and project clarity.

Entrepreneurial Mindset
Exceptional ability to think outside the box, take ownership, and develop innovative processes for better outcomes.

Design Excellence
Known for a keen eye for detail, a high bar for quality, and a proactive approach to incorporating feedback for continuous improvement.

Outside of work, she also attends design critique as a guest crit at Pratt Institute and Columbia University.


Interaction design
Product / UX strategy
Design systems
Design operations
Visual design
User research

Current and past clients

Pure Storage
Zepp (Huami)


Columbia University
New York, US

Shanghai Jiao Tong University
Shanghai, China


Honor Award for Excellence in Design, 2017

William Kinne Fellows Price, 2017

Industry Experience

B2B / B2C SaaS

Interest and hobbies

Emerging technologies (Blockchain, Web3, AI, etc)
Vintage designer furniture
Plants and pets

Want to reach out about a project, collaboration or just want to say hello?