I am a Senior Product Designer based in New York City, currently working remotely for SF based consulting firm Propelland, where I lead teams to craft breakthrough strategies, experiences, and products.


Ella has 5+ years of experience in the design industry. Trained as an architect, she brings a holistic view of interconnected systems while solving complex design problems. She is passionate about building end-to-end experiences with a high bar for design craft.

Ella is a unique blend of creativity and practicality, who geeks out on two things - zooming in on the nitty-gritty details of UX design, and zooming out to develop holistic product solutions strategically to balance the user needs and business needs. As an expert in design systems, she knows how to get into the weeds of visual design and create a high bar for excellence. On the other hand, she is equally adept at thinking strategically to improve product adoption and introducing new ways of working to optimize her team’s workflow and ensure they’re working on the right things efficiently.

She has a master degree in architectural design from Columbia University.


Interaction design
Product / UX strategy
Design systems
Design operations
Visual design
User research

Current and past clients

Coca Cola
Pure Storage
Zepp (Huami)

Interest and hobbies

Emerging technologies (Blockchain, Web3, AI, etc)
Vintage designer furniture
Listening to Podcasts
Plants, plants, plants

Want to reach out about a project, collaboration or just want to say hello?